Our Story - Allied RI

Start of international operations in Miami/FL, with the distribution of electronics to the main sellers in Latin America.
Beginning of Acer as a Service program, where Allied became the commercial manager of the rental program for customized equipment and services, aimed at the national B2B market.
Beginning of the partnership with HP to operate the brand's official store in Mercado Livre's marketplace and the official online store

IPO (Initial public offering) on Novo Mercado of B3 Stock Exchange. After a public offer with restricted efforts of approximately R$ 200 million, ALLD3 starts to be traded on 12/04/2021.
In March 2022, after an offering in accordance with CVM Instruction 400, restrictions to trading Allied’s shares – which were applicable to the restricted offer – ceased to be applicable and ALLD3 began to be fully traded on B3.
Further diversification of categories, starting distribution of white goods (washing machines, refrigerators and stoves) and connected home items (digital assistants, streaming devices, smart outlet, smart lamps and others).
In June 2022, we launched our brand Trocafy, focused on refurbished smartphones.

Inorganic growth, with the acquisition of 8 Samsung points of sale which, in addition to expanding its operation, also allowed for geographic expansion beyond the Southeast of the country.
Development of SOUDI Payments, a digital platform for financial products and services.

Acquisition of shareholding control by Advent International Corporation and strengthening of the retail segment (online and B&M).
Foundation of the subsidiary Mobcom, reinforcing Allied's position in online sales channels Acquisition of Wooza, a platform to provide data plan, voice and recharge services and development of technological systems on the online channel.
Development of the “Store in Store” operating model, expanding Allied's operation in B&M retail as a partner to manage sales of technology products.

Investment by One Equity Partners and expansion of product and service portfolios, including: (i) online store management telco carriers, (ii) opening of the first Samsung stores in shopping centers located in the states of São Paulo and Rio de Janeiro, and (iii) distribution of new product lines, such as digital cameras, notebooks and video game consoles.

Founded by Radomysler family, the business started through imports and distribution of cell phones and electronic accessories in Brazil. Allied becomes the largest distributor of electronic products in the country and begins its path as a retailer in brick-and-mortar (B&M) and digital channels.