Founded in 2001, Allied is one of the leading companies in the Brazilian consumer electronics market, with a robust portfolio of more than 10 product categories and high capillarity among the main national and regional retailers.
Operating through 3 sales channels – B&M retail, digital retail and distribution – Allied sells a complete portfolio of consumer electronic products, representing many of the main brands operating in Brazil, such as Apple, LG, HP, Samsung, Motorola, Microsoft, among others. Allied also acts as one of the only representatives of major brands in the industry.
In addition to product sales, Allied also offers a variety of complementary services, including cell phone insurance, telco carrier plans, handset trade-in and financial services.
As of December 31, 2023, the Company had more than 1.1 thousand employees and 4 distribution centers strategically located (Jundiaí/SP, Serra/ES, Extrema/MG and Miami/FL).